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Industry:
Furniture
Duration:
3.5 Years
Location:
Texas, USA
Background
Kyle and Brenden are the founders of Lori Beds, an online store that sells Murphy beds and mattresses directly to consumers.
In their own words, "We hired Gary because we launched a new, high-dollar product and our website was not designed to adequately sell it."
They both had full-time jobs, but they wanted to grow this side hustle into something bigger and better. Which is why they hired me.
Strategy & Execution
Website Design
The previous site was severely underperforming, so I started the engagement with a full website audit + overhaul (which made an immediate impact).
Details
Email Marketing
The nature of their business demanded a complex lead nurturing funnel (single product brand + high AOV + low LTV + long sales cycle). For that reason, I built an email capture popup + automated welcome flow.
Details
Digital Advertising
Once the conversion funnel was humming, I transitioned into driving traffic to the site through strategic ad campaigns on Google + Meta.
Details
Conversion Optimization
With a proven, scalable growth model and thousands of new monthly visitors, I turned my attention toward optimizing the user experience.
Details
increase in annual sales
3,796%
increase in conversion rate
total profit from ad campaigns
$2.1M
Feedback
Delivered a positive ROI in 4 months
After only 4 months of working together, Gary improved our conversion rate by over 100% and delivered a positive ROI from the fees we paid him. The best part about working with Gary was that he’s super friendly, professional, and most of all, he really cares about your business. He takes a personal pride in his ability to deliver the results he says he can. If Gary says he can improve your conversion rate by X%, you can trust him on it.
Kyle Marquardt
Co-Founder @ Lori Beds
