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Industry:
Pet Products
Duration:
2 Years
Location:
Illinois, USA
Background
Strategy & Execution
Website Design
The previous site was severely underperforming, so I started the engagement with a full website audit + overhaul (which made an immediate impact).
Details
Email Marketing
The nature of their business demanded a complex lead nurturing funnel (single product brand + high AOV + low LTV + long sales cycle). For that reason, I built an email capture popup + automated welcome flow.
Details
Digital Advertising
Once the conversion funnel was humming, I transitioned into driving traffic to the site through strategic ad campaigns on Google + Meta.
Details
increase in annual DTC sales
1,567%
increase in annual DTC sales
increase in annual DTC sales
1,567%
Feedback
He can help any company achieve growth
Outside of being just a hall of fame guy, Gary has been a pleasure to work with on our end. He’s honorable, hard working, efficient in his time, specific in his tasks, sets realistic time tables, and takes pride in his work. I have full confidence that Gary can help any company achieve its desired growth over time.
Brian Wright
Vice President @ The Green Pet Shop
